Meet Katelyn
Versatile Marketing Leader, Content Strategist, Storyteller, Wife & Mom
Katelyn Fagan
Chronic Overachiever
I’m the kind of person who thrives on challenges. When others see obstacles, I see opportunities to optimize, create, and push the boundaries of what’s possible.
Whether it’s leading a complex marketing campaign or crafting a seamless user experience, I’m driven by the need to make everything better—from the smallest detail to the biggest strategy.
Creative Visionary
As a creative visionary, I’m obsessed with understanding the end user—how they interact with the content, the product, the brand. My approach isn’t just about delivering flashy ideas; it’s about delivering highly resonant messaging backed by research and data that connects with real people.
I mix creative vision with data insights to drive engagement and impact, ensuring every piece of content, every touchpoint, and every interaction is designed for success.
Results-Orientated Leader
I believe in maximizing every opportunity, optimizing every process, and making the complex feel simple. As a storyteller, I’ve built campaigns that not only deliver results but also leave a lasting impression.
I’m equally at home leading teams, mentoring future leaders, and managing projects with precision to ensure that deadlines are met, goals are exceeded, and collaboration is seamless.
The challenges I face aren’t just hurdles; they’re the catalyst for growth and innovation.
I’m always looking for the next opportunity to elevate, improve, and create experiences that resonate with users while driving business success. If you are looking for someone to drive your marketing initiatives and teams forward, let’s chat.
Born and raised in Fond du Lac, Wisconsin, USA, the youngest of nine children, Katelyn became a first-generation college graduate when she earned a BA in Visual Arts, with a music minor, from Brigham Young University in Provo, UT. She did 4 years in the BYU marching band and pep band, leading the French horn section.
After graduating, she channeled her creativity into raising her family, homeschooling, and running her own blogging-based business, while her husband pursued advanced degrees in Indiana and then Texas.
She transformed their family blog – Home Cleaning Family – into a 6-figure business in the first four years of operation by being strategic with the content she created, collaborating with amazing brands, and cultivating a large and engaged audience through social media and email marketing.
Katelyn and her mentor, Katie Clark, joined together to create several blogging courses and products at Best Blog Courses in order to more formally, and affordably, teach others how to be successful online as bloggers in 2020.
In 2021, with seven children in tow, Katelyn moved her family from New York to Utah so she could return to Brigham Young University for her Master in Business Administration (MBA).
She completed a Strategic Leadership Development Program internship at Owens Corning in Toledo, OH, during her MBA, working on developing a new impact-resistant roofing shingle. She consulted dozens of companies throughout the program and as a member of the BYU Marketing Lab.
Post-graduation, she landed a job at Zerorez, Inc., an international carpet cleaning franchisor, as the Marketing Director over Brand Strategy and Creative Development. She led, and grew, a team of 4 creatives and unified the brand messaging and positioning across the company and franchisees.
Katelyn is a hard-working, collaborative, analytical, smart, organized, and talented woman who enjoys life, laughing, and spending time with her 8 kids. She loves being outside, listening to music, doing jigsaw puzzles, listening to audiobooks, watching movies, and experiencing new things.
Portfolio Gallery
Katelyn has collaborated with many brands, and taken many photos and videos for her website and social media, including the following:
